The Social Media targeting is divided into 3 layers:

1. Target new users who have never purchased or been to the One Deal A Day Site.

2. Further targeting users on Tik Tok who showed an interest in Retail stores, Online Shopping, Takealot, Tech & Appliances, Discount Shoppers, Home competitors of One Deal A Day

3. Lastly, the users who clicked on an ad but did not purchase were then retargeted with a discount incentive or a price adjustment was made to the product.