Generating An Average Of 4X Return On Ad Spend For An Ecommerce Business



Drive e-commerce sales through Tik Tok

The Solution

The Social Media targeting is divided into 3 layers:


  1. Target new users who have never purchased or been to the One Deal A Day Site.

  2. Further targeting users on Tik Tok who showed an interest in Retail stores, Online Shopping, Takealot, Tech & Appliances, Discount Shoppers, Home competitors of One Deal A Day

  3. Lastly, the users who clicked on an ad but did not purchase were then retargeted with a discount incentive or a price adjustment was made to the product.

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