This can leave you feeling like you want to give up because this doesn’t work. You see, you can’t spend money on paid advertising such as Facebook, Instagram, Snapchat, etc, without being confident you’re going to get traffic. Otherwise, these channels will eat up your money fast.

There are 3 reasons why your ads aren’t converting:

• You’re targeting people who have never heard of you with bold words like this in your ad ” BUY NOW, 50% OFF. ” and “Quality at an affordable price. ” (your competitors say the same thing)
• Your ads don’t capture attention early.
• You have the same, single generic creative going out to 1000’s of DIFFERENT people ( there’s a reason different is in bold, more on that later)

In short, the reason why it doesn’t convert is that your ads are KAK.
Now don’t get me wrong, there’s nothing wrong with bold words such as “Sale” and “50% off. “
They work, but timing is everything. You have to do it when people are ready to buy.
See, people aren’t there to buy. They’re there to interact, socialize and learn. Hence, why it’s called social media.
But that doesn’t mean you can’t influence them to buy. And by influence we mean show them why they need your product in their life.
You just have to make it contextually relevant, provides value, and isn’t spammy.
And then there are attention spans.

You see, most people on social media have the attention span of a goldfish, which is like 3 seconds, meaning your ads need to be creative enough to capture attention within that time.
Source (A goldfish)