Are your paid ads not converting at the level you want them to, and instead, it’s burning a hole in your profits?
This can leave you feeling like you want to give up because this doesn’t work. You see, you can’t spend money on paid advertising such as Facebook, Instagram, Snapchat, etc, without being confident you’re going to get traffic. Otherwise, these channels will eat up your money fast.
There are 3 reasons why your ads aren’t converting:
- You’re targeting people who have never heard of you with bold words like this in your ad ” BUY NOW, 50% OFF. ” and “Quality at an affordable price. ” (your competitors say the same thing)
- Your ads don’t capture attention early.
- You have the same, single generic creative going out to 1000’s of DIFFERENT people ( there’s a reason different is in bold, more on that later)
In short, the reason why it doesn’t convert is that your ads are KAK.
Now don’t get me wrong, there’s nothing wrong with bold words such as “Sale” and “50% off. “
They work, but timing is everything. You have to do it when people are ready to buy.
See, people aren’t there to buy. They’re there to interact, socialize and learn. Hence, why it’s called social media.
But that doesn’t mean you can’t influence them to buy. And by influence we mean show them why they need your product in their life.
You just have to make it contextually relevant, provides value, and isn’t spammy.
And then there are attention spans.
You see, most people on social media have the attention span of a goldfish, which is like 3 seconds, meaning your ads need to be creative enough to capture attention within that time.
Source (A goldfish)
Now when it comes to social media ad campaigns and sadly most digital marketing experts, the problem is they only use one or two ads to get people to go to your website. (They claim to be digital but still living in the ’90s)
They haven’t understood that your ads will be placed in front of 1000’s of different people who behave differently. At HashAds our paid media approach is aligned to your business goals and making sure you see a positive ROI instead of “award winning creative”
How We Work
We begin by understanding where your brand is currently in order to find what would be your ideal situation.
We design a plan based on the objectives laid out and your brands strengths to gain an advantage.
Execute & Optimize
We pursue the objectives based on the mapped tactics and build on top of the market feedback received.